Kay Oswald, president of International SmileDirectClub, claims the company has helped more than 700,000 people globally, and has started trading in Australia this year due to "a demand for a more affordable and convenient alternative to traditional braces". The result? A home-use teeth-straightening kit that customers can order on the internet. Their mission as adults, they say, was to make "it affordable and convenient to transform your smile". SmileDirectClub was founded in the US five years ago by two friends – Alex Fenkell and Jordan Katzman – who met as teens, both bearing a mouthful of braces. HiSmile teeth whitening kits – do they work? And although it may seem cost-effective, when you take on board the risks that come with it and the potential ongoing costs if you don't get the results you're after, or if you develop dental complications, it's actually not going to work out that much cheaper than seeing a specialist in the first place."ĭr Carmelo Bonanno, president at the Australian Dental Association, agrees: "With respect to orthodontic treatment, there are many dangers and limitations of consumers attempting to move their own teeth with at-home kits," he says. "If you're a young adult with healthy teeth, healthy gums, no wisdom teeth and a normal bite who only has very minor crowding or crooked teeth, it might work for you," he adds. There are many dangers and limitations of consumers attempting to move their own teeth with at-home kits Dr Carmelo Bonanno, president of the Australian Dental Association "It's about buying a dental impression kit over the internet, taking moulds of your own teeth, receiving a set of clear plastic aligners in the mail and then doing your own orthodontic treatment at home without any direct supervision from an orthodontist – and that opens the door to potential problems," says Dr Howard Holmes, vice president of the Australian Society of Orthodontists. Do teeth-straightening kits work?įor those of us who covet a straighter smile, DIY dental kits certainly sound tempting (and cheaper than you'd expect to pay a professional).īut Australia's peak dental bodies warn that it's a case of buyer beware. SmileDirectClub, which is relatively new in Australia, is a US company flooding Facebook feeds in particular with claims that it "can straighten most smiles in an average of six months" (and save you up to 60% of the cost of traditional braces).īut does SmileDirectClub's teeth straightening work? And what are the risks? We ask the experts. If you're one of them, then going down the DIY path for things such as teeth whitening or teeth straightening may well appeal.Īnd if fixing your wonky teeth is a priority, you've probably spotted ads for teeth-straightening kits on social media or online from brands including Franksmile, Wondersmile and EZ Smile (who were fined in 2020 for alleged misleading statements on its website). DIY teeth straightening kits claim to be a cost-effective alternative to seeing a professional orthodontist.Ī whopping two million Australians put off going to the dentist or orthodontist in the past year because of the cost.
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